Ikea Guardian Article-Throughout this article, it is clear to see that the writer uses a huge range of hyperboles. For example in the title, 'Come on, Ikea, stop trying to put the hell in healthy'. The hyperbole here is shown through the noun phrase 'hell in healthy', which he is clearly over exaggerating to create a sense of humour. The abstract noun 'hell' has many bad connotations such as fire, death and evil; which people wouldn't hear together with 'healthy' very often. As well as this at the beginning of this utterance, the writer uses the phrase 'come on', this is an example of hybrid language and creates a sense of chattiness to the article, which makes it more entertaining for the readers.
Ikea Review Forum-
Furthermore, in this article the user 'Nicholas H' says 'The wife coaxed me shopping with the promise of the breakfast at IKEA'. The fact that he uses the determiner 'the' in front of the noun suggests that his wife is an object. The noun 'wife', people would often link to many positive connotations such as loving and caring. However here, it almost sounds like she means nothing to the user - it isn't at all personal. If the man was being personal he would have said 'my wife'; which sounds more polite and respectful. The determiner 'my' in front of the noun perhaps sounds like he is proud to call her that and he is proud that she is his, the determiner 'the' however, which is what the user used to describe her, almost suggests that she belongs to him, which can come across as quite rude and arrogant. Despite all this however, the fact that the user uses this type of language may just highlight the fact that the website is quite informal and it is just there for people to give advice to one another - as some might say, it is just a little bit of banter; which creates a friendly and humorous vibe to the forum.
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